TeePublic Profit Calculator
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Sale price and artist margin from TeePublic base price and your markup %.
Rates last reviewed: July 2026
TeePublic listing
Artist margin
$2.20
Sale price: $13.20 · Net: $2.20
- Retail price
- $13.20
- Margin % of sale
- 16.7%
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TeePublic artist margin
On TeePublic, you set a markup percentage on the platform's base price for each product type. The buyer pays base + markup; you earn the markup minus any per-sale costs you track. Sale price = base × (1 + markup/100). Artist margin = base × markup/100 — same structure as other POD marketplaces that use base-plus-markup pricing.
TeePublic runs frequent site-wide sales that discount the buyer price but may reduce your margin on those orders. Test markups between 15% and 35% on apparel and higher on stickers and prints to balance conversion and profit.
Example: $11 base with 20% markup → $13.20 sale price, $2.20 artist margin per unit. If you spend $0.50 per design in tools amortized per sale, net ≈ $1.70 before taxes.
Official sources
Rates and formulas in this calculator reference the documentation below. Confirm current numbers on the source site before relying on them. Links do not imply endorsement by those organizations of Calcometry or this tool.
Common questions
How is TeePublic pricing different from Printify?
TeePublic is a marketplace — you set markup on their base and they fulfill. Printify connects to your own shop; you control retail price and pay Printify product costs separately.
Do site-wide sales affect my earnings?
During promotions, TeePublic may discount buyer prices. Your margin on those orders can differ from this calculator — check TeePublic's seller documentation for current promo rules.
Should I enter product cost?
Optional — use it for design tools, samples, or ads you allocate per sale. Leave at $0 for margin per fulfilled order only.