TeePublic Profit Calculator
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Sale price and artist margin from TeePublic base price and your markup %.
Rates last reviewed: July 2026
TeePublic listing
Artist margin
$2.20
Sale price: $13.20 · Net: $2.20
- Retail price
- $13.20
- Margin % of sale
- 16.7%
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TeePublic artist margin
TeePublic is a designer marketplace where you upload artwork and set a markup percentage on each product's base price — similar base-plus-markup economics to other artist POD platforms. Buyers pay base plus markup; TeePublic fulfills production and shipping. Artist margin per sale equals base × (markup % ÷ 100), minus any optional per-sale costs you enter for tools or ads. You focus on designs and promotion; fulfillment stays on-platform.
Product bases on TeePublic differ by category — t-shirts, hoodies, mugs, and stickers each carry distinct base prices in your seller dashboard. A 20% markup on an $11 tee base earns less per order than 20% on a $25 hoodie base even though the percentage matches. Tune markups per product based on competition, production cost, and how often that SKU converts in search and trending tags.
TeePublic frequently runs site-wide sales — often promotional tee price points — that reduce buyer price during campaigns. Your margin on discounted orders may differ from this calculator's full-price snapshot. Review TeePublic seller documentation before forecasting holiday revenue. High order volume during sales can still net meaningful income even at lower per-order margin if conversion spikes.
Discovery on TeePublic depends on tags, trends, and external traffic from Pinterest, Instagram, or search — margin per sale times volume equals income. A $2 margin on 200 monthly sales beats a $5 margin on 20 sales. Use this tool per product to compare markup strategies, then multiply by realistic sales counts from your dashboard analytics rather than treating one margin number as monthly income.
Optional cost per sale covers design software subscriptions, font licenses, or ads amortized per order. Graphic designers treating TeePublic as passive income often leave cost at zero; active promoters allocating paid social spend per conversion should enter that cost to see net after marketing. A $2.20 margin minus $0.50 in tools leaves $1.70 net before self-employment tax considerations.
Cross-platform artists should compare TeePublic margin against Redbubble, Merch by Amazon, or Printify-connected shops for the same design. Identical art on different platforms can yield different net after fees and base structures. This calculator isolates TeePublic base-plus-markup math — it does not pick a winning platform for you. Tag quality, mockup presentation, and trend timing often move sales more than an extra five points of markup on a cold listing.
Worked example with defaults: $11 base, 20% markup. Sale price = $11 × 1.20 = $13.20. Artist margin = $11 × 0.20 = $2.20. With $0 optional cost, net = $2.20 before taxes. If you allocate $0.50 per design in tools, net ≈ $1.70. Two hundred monthly sales at $2.20 margin ≈ $440 gross artist earnings before tax and overhead — a useful sanity check, not a demand guarantee.
Planning estimate only — not affiliated with TeePublic. Confirm bases and promotional rules on TeePublic seller pages. Income from marketplace sales is generally taxable under IRS self-employment rules even when you receive less than a 1099-K. See IRS self-employment resources — this page is not tax advice and does not replace official guidance or seller support.
TeePublic fulfills and ships — you do not hold inventory. Compare markup scenarios here, then confirm live base prices in your TeePublic dashboard before changing listings.
TeePublic base-plus-markup model
| Base price | Set by TeePublic per product type |
| Your markup | Percent you add on base — your artist margin |
| Buyer price | Base × (1 + markup ÷ 100) |
| Site-wide sales | Promo orders may reduce margin — check seller docs |
Official sources
Rates and formulas in this calculator reference the documentation below. Confirm current numbers on the source site before relying on them. Links do not imply endorsement by those organizations of Calcometry or this tool.
Common questions
How is TeePublic pricing different from Printify?
TeePublic is a marketplace — you set markup on their base and they fulfill to buyers who discover designs on TeePublic. Printify connects to your own Etsy or Shopify shop where you set retail price and pay Printify product costs separately. Economics differ because fee stacks and price control differ — compare net per platform with each platform's calculator.
Do site-wide sales affect my earnings?
During promotions TeePublic may discount buyer prices on qualifying products. Your margin on those orders can differ from this full-price calculator. Check TeePublic seller documentation for current promo rules and adjust income forecasts for the share of orders sold during campaigns versus full price. Holiday tee promotions can spike unit count while shrinking per-order margin — model both lines in a simple spreadsheet.
Should I enter product cost?
Optional — use it for design tools, font licenses, samples, or ads you allocate per sale. Leave at zero for margin per fulfilled order only. Promoters running paid traffic should include estimated ad cost per conversion or net income looks higher than reality.
What markup range works on TeePublic?
Many sellers use 15% to 35% on apparel and higher on stickers depending on niche competition. Frequent site-wide sales compress effective buyer price — test markups per product in your dashboard and read sales analytics rather than copying one percentage across all design types.
Is this official TeePublic earnings data?
No. We are not affiliated with TeePublic. Base prices change by product and promotion — verify in your TeePublic dashboard before budgeting. Use this tool for planning alongside official seller resources, not as a payout statement.