Etsy Pricing Calculator
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Suggested list price from material cost, labor time, and target profit margin.
Rates last reviewed: July 2026
Listing costs
Suggested price
$82.86
Cost: $58.00 · Profit: $24.86
- Total cost
- $58.00
- Achieved margin
- 30.0%
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Pricing handmade for Etsy
Sustainable Etsy pricing covers materials, labor at your target hourly rate, and a profit margin on top of that total cost. Suggested price = (materials + hours × rate) ÷ (1 − margin/100). This is your list price before Etsy fees — use the Etsy fee calculator to see net after listing, transaction, and processing cuts.
Many makers underprice labor because they enjoy the craft. Tracking hours honestly — including prep, packaging, and listing photos — usually raises prices toward a living wage. Margin is profit as a percent of the final price, not markup on cost.
Example: $8 materials + 2 hours × $25/hr = $58 cost. At 30% margin, price = $58 ÷ 0.70 ≈ $82.86. Round to $83 or $85 for a clean shop price, then verify net profit after Etsy fees.
Official sources
Rates and formulas in this calculator reference the documentation below. Confirm current numbers on the source site before relying on them. Links do not imply endorsement by those organizations of Calcometry or this tool.
Common questions
Does this include Etsy fees?
No — it calculates list price from costs and margin. Subtract Etsy fees separately with our Etsy fee calculator.
What hourly rate should I use?
Use a rate that covers your income goal and business expenses — our hourly rate calculator can help derive one from annual targets.