Event Planner Markup Calculator
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Client total from pass-through vendor costs, your markup, and planning day rate.
Rates last reviewed: July 2026
Event quote
Client total
$30,550.00
Your fees: $5,550.00
- Vendor markup
- $3,750.00
- Planning fees
- $1,800.00
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Event planner quoting
Professional event planners often bill pass-through vendor costs plus a markup for coordination and liability, plus a planning fee (day rate × days). Client total = vendor costs + (vendor costs × markup%) + (planning days × day rate). Your profit is the markup amount plus planning fees — not the full client check, since vendor costs flow to suppliers.
Typical markups range from 10%–20% on vendor spend for established planners; day rates vary by market and event complexity. Weddings and corporate events may use different markup structures — adjust inputs to match your contract template.
Example: $25,000 vendor spend, 15% markup ($3,750), 3 planning days × $600/day ($1,800). Client pays $30,550. Your fee income ≈ $5,550 before assistant costs and software.
Official sources
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Common questions
Is markup the same as commission?
Some planners earn vendor commissions separately — this calculator treats markup as an explicit percent on costs you pass through to the client.
Should vendor costs include tax and gratuity?
Use the same basis you show clients — if quotes are pre-tax, keep inputs pre-tax for consistency.