Break-Even Calculator
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How many units must you sell to cover fixed and variable costs?
Rates last reviewed: July 2026
Unit economics
Break-even units
444
Revenue at break-even: $20,000.00
- Contribution per unit
- $27.00
- Break-even revenue
- $20,000.00
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Break-even point
Break-even analysis finds the sales volume where total revenue equals total costs — zero profit and zero loss. Contribution per unit = price minus variable cost per unit. Break-even units = fixed costs ÷ contribution per unit. Fixed costs like rent, salaried payroll, and insurance do not change with volume in the short run. Variable costs like materials, per-order shipping, and marketplace fees as a percent of price scale with each sale. Understanding that split is the foundation of unit economics.
Every unit sold above break-even adds contribution margin straight to profit before tax. If break-even is 444 units and you sell 500, profit before other adjustments is approximately (500 − 444) × contribution per unit — about $1,512 with the default inputs. Price cuts shrink contribution per unit and raise break-even volume disproportionately. A 10% discount on a $45 item may require many more units to recover the same absolute profit dollars.
Contribution margin ratio — contribution divided by price — converts break-even into revenue terms. Break-even revenue = fixed costs ÷ CM ratio. Useful when you think in monthly sales targets rather than unit counts. This calculator shows both units and revenue at break-even so you can compare against your pipeline, ad spend efficiency, and seasonal traffic patterns without converting back and forth manually.
Semi-variable costs blur the clean fixed-versus-variable split. Utilities, part-time labor, and payment processing with both flat and percentage components need judgment — allocate a fixed base plus a variable portion per unit, or use conservative estimates that err toward higher break-even. Startup founders often underestimate fixed costs by omitting founder salary; include a market-rate wage if you plan to pay yourself eventually or the break-even point looks artificially easy.
Break-even is a static snapshot; real businesses face seasonality, returns, bad debt, and inventory shrinkage. If 5% of orders refund, effective contribution drops — increase variable cost per unit by your average return cost or reduce expected sales volume when interpreting results. Wholesale accounts with net-30 terms may delay cash even after you pass break-even on paper, so cash break-even can differ from accounting break-even.
Sensitivity analysis makes break-even more actionable. With defaults ($12,000 fixed, $45 price, $18 variable), contribution is $27 per unit. Raise variable cost to $22 — perhaps from shipping surcharges — and break-even jumps to 600 units. Cut fixed costs 10% to $10,800 and break-even falls to about 400 units. Run a few scenarios before signing a lease or hiring staff based on a single static input set.
Worked example with defaults: $12,000 fixed costs, $45 price, $18 variable cost. Contribution = $27 per unit. Break-even = $12,000 ÷ $27 ≈ 444 units. Revenue at break-even ≈ 444 × $45 = $19,980. Selling 500 units yields about (500 − 444) × $27 = $1,512 profit before tax. Selling only 400 units leaves you roughly $1,188 below break-even — a shortfall of about 44 units times $27 contribution.
This is a pre-tax business planning tool — not tax or legal advice. Income tax applies to profit above break-even based on your entity structure and deductions. Fixed asset depreciation, loan interest, and owner draws affect cash differently than this simplified model shows. IRS Publication 334 covers small business tax basics for self-employed operators; consult a qualified accountant for entity-specific planning.
Official sources
Rates and formulas in this calculator reference the documentation below. Confirm current numbers on the source site before relying on them. Links do not imply endorsement by those organizations of Calcometry or this tool.
Common questions
What counts as a fixed vs variable cost?
Fixed costs stay roughly the same whether you sell 10 or 1,000 units — rent, base salaried payroll, insurance premiums, software subscriptions with flat monthly fees. Variable costs increase per unit sold — COGS, per-order shipping labels, marketplace fees calculated as a percent of price, and packaging. Some costs are semi-variable; split them into fixed and variable portions using your best estimate or err conservative on break-even.
Can break-even be in dollars instead of units?
Yes — break-even revenue equals fixed costs divided by contribution margin ratio (contribution per unit ÷ price). With defaults, CM ratio = $27 ÷ $45 = 60%, so break-even revenue = $12,000 ÷ 0.60 = $20,000. This calculator displays both unit count and revenue at break-even so you can align with sales reports that track dollars rather than item quantities.
Does this include taxes?
No. Use pre-tax costs and pre-tax selling prices. Income tax applies to profit above break-even, not to revenue at the break-even point itself. Sales tax collected from customers and remitted to states is also outside this model. Enter figures consistent with how you analyze unit economics internally before tax adjustments.
What if contribution per unit is zero or negative?
If price is less than or equal to variable cost, you lose money on every sale and cannot break even at any volume — math has no solution. Raise price, cut variable costs, or discontinue the SKU before scaling ad spend or inventory. Negative contribution sometimes appears when sellers forget to include marketplace fees or shipping subsidies in the variable cost field.
Should I include my own salary in fixed costs?
Include a market-rate owner wage in fixed costs if you want break-even to represent a sustainable business that pays you. Omitting founder salary makes break-even look easier than real life and can justify growth that never funds personal income. Many advisors treat reasonable owner compensation as a fixed cost for planning even if you defer cash draws early on.